If what I've told you about doing things for a compelling reason hasn't hit home, watch this video. "People don't buy what you do, they buy why you do it."
It's humbling to say this, but that video is possibly the most important thing I've posted here. Hopefully we all let "why" drive our lives. More than "success," what you do and how you do it become indicative of something. What is success if not doing something significant on your lifetime?
I saw that a while back. Very interesting approach to marketing.
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