"Big" projects are not happening anymore

If you see the video, the gist of it is that from 1900 to 1968 there were incomprehensible advances that exceeded what the imagination thought possible. The atom's nucleus was discovered and its power was harnessed. Machine-based flight was invented and we reached the moon. From 1968 to 2012, no such advances were made. Everything has been a step up from technology that was arguably already available. The first satellite had been launched into space, supersonic travel was possible, DNA had long been discovered, wireless data transmission existed, and computers existed. You would expect advances in what these technologies can do in 44 years, and they have advanced a lot, but we haven't exceeded the dreams from 1968 (see Star Trek and other media from the time). Nothing big has happened. What is wrong?

95% of new products fail

You came upon something that's different or groundbreaking and you know it has tons of potential. You've done it before, introduced an awesome product without capturing your customers' attention. How do you achieve your product's potential when up to 95% of new products fail?

You don't fail enough!

Failure is an essential part of innovation. A successful company:

• must be hedge failure—many risks should result in a reward, but if every "risk" succeeds you are not pushing any boundaries. If every
• take risks—if you fail because you didn't take risks your clients fled to the competition or substitute products. If you don't innovate you become a dinosaur.
• should accept failure—this point is very important, not just because of best practices for innovation. If you don't accept failure, employees are often fearful for their jobs and could try to coverup mistakes until they blow up. If you accept that even the best employees will fail, you can manage their projects better.
• learn from its failed projects and review them.