How do you innovate for value

Where does innovation add the most value?

Innovation that addresses an important problem or need adds the most value.

Identifying the importance of the problem that's being solved, if there's a sizable market for a solution, and whether the solution is good and marketable enough to be adopted. You'd be surprised how often that advice is NOT used by innovative companies.

The Lean Startup

Just recommending an article. Should be relevant to anyone interested in entrepreneurship and operations! It's an enjoyable read.