95% of new products fail

You came upon something that's different or groundbreaking and you know it has tons of potential. You've done it before, introduced an awesome product without capturing your customers' attention. How do you achieve your product's potential when up to 95% of new products fail?

Is criticizing Apple heresy? I think not.

As you all know, the iPhone 4s was just an incremental improvement on the iPhone 4. Was Apple right in doing this and can they replicate this success forever?  Yes and no.

Apple has relied on a very successful formula. They've done it really well and washed, rinsed, and repeated it several times. Read past the jump for more details.